Value Planner for Digital Buyers
MASS Exchange Value Planner scores media so campaign managers and planners can always pick the inventory that performs best.
Value Planner solves for the complexity of measuring value across thousands of inventory sources and audience combinations (open markets, private markets, deal IDs, header bids) to provide a single source for comparison.
Value Planner uses historical data to forecast how much value will be captured from each media buying opportunity, how effectively that opportunity will drive down-funnel performance, and how efficiently this media will perform given its offer price.
· Compare inventory value across multiple sources
· Rank buying opportunities for optimization
· Customizable algorithms
· Actionable cost reduction insight