Liquid for TV Sellers
Liquid uniquely enables linear, addressable, and audience targeted inventory, on a unified media management platform. As a result, sellers can more efficiently respond to demand across linear TV spots, audience targeted TV spots, and addressable TV impressions.
Liquid‘s tools – Dynamic Catalog, Inventory Manager, Price Manager, and Revenue Manager – are used to curate inventory to programmatically manage product availability and pricing strategies, so TV sellers can:
· Maintain full control over trading strategies and values
· Throttle transparency based on business needs
· Access more demand and better values
· Unify all inventory, product and pricing information
· Define more segments and packages to sell
· Manage availability, pricing and transactions in real time
Liquid inventory powers MASS Exchange to drive revenue for sellers and reduce waste for buyers.