Liquid for TV Sellers

 

Liquid uniquely enables linear, addressable, and audience targeted inventory on a unified media management platform. As a result, sellers can more efficiently respond to demand across linear TV spots, audience targeted TV spots, and addressable TV impressions.

Liquid‘s tools – Dynamic Catalog, Inventory Manager, Price Manager, and Revenue Manager – are used to curate inventory to programmatically manage product availability and pricing strategies, so TV sellers can:

·         Maintain full control over trading strategies and values

·         Throttle transparency based on business needs

·         Access more demand and better values

·         Unify all inventory, product and pricing information

·         Define more segments and packages to sell

·         Manage availability, pricing and transactions in real time

Liquid inventory powers MASS Exchange to drive revenue for sellers and reduce waste for buyers.