MASS Exchange Value Planner scores media so campaign managers and planners can always pick the inventory that performs best.
Value Planner solves for the complexity of measuring value across thousands of inventory source and audience combination (open markets, private markets, deal IDs, header bids) to provide a single source for comparison.
Value Planner uses historical data to forecast how much value will be captured from each media buying opportunity, how effectively that opportunity will drive down-funnel performance, and how efficiently this media will perform given its offer price.
A plug-and-play solution for your DSP
Compare inventory value across multiple sources
Rank buying opportunities to optimize buy
Media optimization recommendations